" [QP] by definition refers to the fact, or strongly suggests, that no system, no algorithm, no analytic methodology - not even ours - is going to remove the uncertainty and risk from future social and political events and trajectories. Randomness, chaos, the complexity of variables mean we can't "predict" with any degree of certainty specific events or outcomes -- we can only forecast a bracketed range of potential outcomes. QP helps the client not only manage uncertainty to mitigate risk, but also to use uncertainty as a way to identify opportunity. In other words, not to get to Madison Ave-ish, we make uncertainty the client's friend. That loops neatly back to the whole spirit of "quantum politics."
My task was to design a branding strategy for Quantum Politics. The challenge was to design a logo that incorporates the letter “Q” or letters “Q” and “P” that is dynamic and represents technology in an abstract way, while staying true to QP's vision of using technology to manage risk and uncertainty rather than eliminate them.
To create a unique and meaningful branding package, I approached the design process with a focus on simplicity and modernity. In addition to the primary logo, I also designed icons for QP's apps and products, visuals for their website, and icons for the website. My goal was to create a cohesive and versatile visual identity that accurately represents the innovative work of Quantum Politics.
My aim was to create a visual design for Quantum Politics' website that would balance the weightiness of their subject matter with a touch of playfulness and energy. To achieve this, I incorporated bright colors and geometric shapes into my spot illustrations. By using these elements, I aimed to make the content on the website more approachable and engaging for visitors.
To stay consistent, I designed icons for “Industries” section of QP’s website, using the same style as the illustrations.