Petroleum Marketing Group:
Petroleum Marketing Group is a fuel distributor company whose headquarter has moved to a new location. PMG was looking for creative ideas to change the environment of the new office in a meaningful way.
My Proposal:
PMG has a diverse community. People working in PMG are from all around the world. The art pieces in PMG's building can also reflect this diversity. But this reflection should be subtle to avoid a busy and messy look and we should keep some kind of consistency in all the artworks. On the other hand, PMG always cares about the environment and saves the environment. Especially recently that PMG has started to lean more toward clean and renewable energy to protect the environment and nature.
This project will include several nature illustrations in a unique and consistent graphic style to be installed on the walls in different places in the building. In order to create artworks that emphasize both PMG’s attention to the environment and its human diversity, we will ask different people in PMG to recommend and introduce a famous natural environment in their home country so we can create illustrations of that environment. Illustrations will include animals too. Each illustration will be accompanied by a small description installed under each piece. All the illustrations will have a consistent style and color palette to retain cohesiveness throughout the building. The aim is to tell the story of the people working in PMG through the natural environment of their hometowns from all over the globe.
The Process:
The proposal was accepted. PMG provided the required materials before the project started, such as the information about the employees that should be contacted to obtain pictures and information about their home country’s natural environments. Asking employees to contribute in this research phase promoted the feeling of collaboration and also it showed how much each individual employee matters in PMG as a whole.
